​On May 11, we recognize Moose Hide Campaign Day—a grassroots movement to engage people in ending violence towards women, children, and members of Two-Spirit and gender-diverse communities. Inspired by the land and the love between a father and daughter, the Moose Hide Campaign was developed in 2011 by Paul Lacerte and his daughter Raven while hunting on their traditional territory along the Highway of Tears in Northern B.C. where many missing and murdered Indigenous women were found.

Indigenous women are killed at six times the rate of non-Indigenous women. 

At PHSA, we believe​ all forms of violence are unacceptable.​​​ As Coast Salish Knowledge Keeper, Sulksun, offers to us in the teaching, 'Nuts a maht' or 'We are One,' it is our collective responsibility to take care of all things and people.​ By wearing a moose hide pin, you signify your commitment to honour, respect, and protect the women, children and members of Two-Spirit and gender-diverse communities in your life and speak out against gender-based and domestic violence.

Watch this video to hear from PHSA staff on why they choose to wear their moose hide pin today. Or visit the official Moose Hide Campaign website to learn about ways to participate in the campaign.