As a group that is often working behind the scenes, the PHSA and BC Emergency Health Services (BCEHS) Talent Acquisition (TA) and TA Marketing teams have certainly brought the organization into the spotlight.
We sat down with Jeanette LeBlanc, lead, TA Marketing, to learn more about the team’s dynamics and the key to their successes.
A pivotal moment for BCEHS
Last fall, the PHSA Talent Acquisition (TA) Marketing team embarked on extensive engagement with key players across BCEHS to raise awareness and profile career opportunities at BCEHS and launched the initial phase of a year-long plan.
“It was really important for us to show the collective diversity of BCEHS on a variety of fronts – operationally, geographically, systematically, and demographically – all these factors contributed to our mission from the very beginning,” says Jeanette.
One of the defining milestones for the team was the
full launch of the BCEHS recruitment campaign in May 2022, which consisted of a new
BCEHS Careers video, a campaign landing page, continued promotion of BCEHS Careers’
Facebook page, and extensive digital advertising.
“It has been rewarding to forge new territory for BCEHS Careers through this significant project and teamwork. It was ultimately a manifestation of employer brand work, to showcase the collective opportunity within BCEHS careers, the breadth of their people and their stories and personal career experiences in paramedicine and emergency health services – that’s really the heart of this work and we’re really proud to be able to make that happen,” Jeannette adds.
The production of the BCEHS careers video, amongst other recruitment marketing tools, took several months to complete. The team travelled to Vancouver, Nanaimo, Prince George, Kamloops, and Richmond and interacted with dozens of BCEHS staff on-camera and behind the scenes.
“We held a virtual premier viewing for everyone that helped make this campaign possible before it launched publicly. It was great to connect some of the folks from different regions of the province behind the scenes, but more importantly, we wanted to recognize all of the staff who helped make this campaign possible,” Jeanette states.
Daring to innovate
Trust has been one of the key factors to their success in the past year. “It was important that we established that respect for each other’s expertise. BCEHS and Talent Acquisition team experts helped us understand what they do, and we helped convey what they shared to the public through our marketing initiatives and programming,” says Jeanette.
Cynthia Asayo, TA Marketing coordinator, adds, “It means a lot that our work is being recognized and that our efforts are contributing to the organization. It also motivates our team to continue to go above and beyond to bring innovative ideas to the table.”
The work of these teams has set the bar high, and receiving a PHSA+ Award only continues to motivate them.
To date, they have gathered almost 1,000 email sign-ups for the BCEHS careers newsletter as prospective employees, and they are on track to earn over 1 million impressions across the campaign efforts! An indirect bonus of this work resulted in influencing some increased registrations at the Justice Institute of British Columbia where paramedics training is offered in the province.
“It’s incredible to see PHSA and BCEHS lead the way in the recruitment space, and innovate through authentic and measurable digital storytelling," says PHSA+ Award nominators, Neil Lilley, Nicola Price, Susan Good, and Carly Jokic.
The PHSA Talent Acquisition Marketing team is currently working on developing similar recruitment marketing programs for other PHSA programs, and hoping to continue to showcase the workplace culture and employee experiences here at PHSA.The PHSA+ Awards are part of an internal recognition program that celebrates teams and individuals who bring our PHSA values to life in the workplace. They go above and beyond to serve patients and families across B.C. Read about the other PHSA+ award recipients for 2022.